Understanding Analytics: What Else You Need to Know
November 18, 2013
As the final post in our Understanding Analytics series, we’ll drill down the remaining stats on your report – and what they mean for your website!
The Pageviews stat shows the top ten pages receiving traffic on your website. We preach on this one frequently - it shows us that more often than not, less is more. There are two items that this stat should help you to avoid: lots of pages with little content on them, and a convoluted website that is difficult to navigate.
Consider your top Pageviews. Do you have pages that could be combined, consolidated, or removed all together? If there are pages you'd like to see get more visibility, consider featuring them on the homepage with a direct link to drive traffic to that page.
In the Visits by Keyword section, you'll see the top 10 keywords that are leading traffic to your website. Often, these keywords will include your company name, but you may also see keywords related to your business that you're ranking well for. Check out our last post for tips on incorporating more keywords related to your business to help improve your rankings.
Visits by Source
The last section for us to look at is the Visits and Pages/Visit by Source area. This section tells us outside website sources, like social media, that are directing traffic to our website. When someone clicks on a link to your website from Facebook, it's tracked here. If this stat is lower than you thought for a particular source, think about where your efforts are most valuable. If you don't get much traffic from Facebook, is it still valuable to you, or do you just need to increase your presence on social media?
Take It Away!
Now that we've given you some clear direction on how to read your Google Analytics report, you can use it to your advantage. These reports are of great value to your website and your business, so take a few minutes every quarter to check out your report and use it to improve your online presence.