Marketers, Let's take it word by word
March 25, 2020
As marketers, we are each the internal spokesperson of hope in our companies.
Marketers focus on the long-term, the 10,000 foot view.
Marketers architect campaigns to capture future earnings, and plan how current advertisement will generate results a year from now.
When it’s so frightening right now, how do marketers prepare for a future that will be brighter? How do we carry on with our positive marketing messages without feeling dishonest?
Word by word.
Remember the essential pillars of communication and marketing:
- Speak clearly
- Speak honestly
- Speak often.
We have a responsibility to our businesses and our families to keep going. You aren’t dishonest, you aren’t inauthentic. Maybe you’re posting less often, maybe the campaigns have a gentle shift, though we need to keep going.
The world feels noisy, and we need to stay steady and keep going, word by word.
HighRock has a few posts upcoming that will hopefully serve as references to help get you through this challenging time. As always, let us know how we can help.
Thanks so much,
Katie & the HighRock Team.