“Traditional marketing” doesn’t exist anymore, at least not in the way we’ve always talked about it. Digital marketing now encompasses the ads, commercials, and copy we think of as a part of the traditional marketing sphere.
Imagine being asked to paint Leonardo da Vinci’s house. Do you think the man behind the Mona Lisa would have a few opinions about the color of his walls?
From Starbucks to Pepsi to AT&T, companies that want to make a difference start with in-house changes. Just this year, HighRock had that opportunity as we helped Hospice of Washington County (HWC) with a logo rebrand.
There is an old adage that there is “nothing new under the sun”—and it really seems to be true. When trying to develop strong marketing strategies for your brand, it can be challenging to find a balance between engaging and gimmicky.
