Skip to main content


Behind the Scenes of HighRock Video Production: Storyboard & Location (Part II)

In part one of our video production series, we covered the essentials to crafting a concept and script for your video. The pre-production phase has two more essential stages: location scouting and storyboarding. Both of these steps occur after we have an approved script, so they’re often completed in tandem, based on our production schedule.

Choosing the Perfect Location

A good location can make or break your video; it sets the tone and provides the backdrop for your viewers. HighRock’s video team takes location seriously; we start discussing ideal locations during our discovery sessions, but once we actually start scouting locations, there are many more steps that we have to take into consideration.

All locations are risky; often we’re banking on good weather, no nearby construction, good sound quality, etc. At HighRock, we like to have backup locations and rain days scheduled.  Because of these variables, sometimes it’s beneficial to shoot on your company’s property; this also sets the scene for a personal look into your company. Depending on the scope of your video shoot, we also have to account for storage for props, parking for crew and actors, makeup and wardrobe stations, lighting and sound equipment, camera and lens staging, backup equipment, and electrical/generator equipment. If these things are necessary at your shoot, we’ll have to make sure the location has enough space.

Through the Lens: Other Considerations for Location

  • Will this be indoors or outdoors, or both?
  • Is there a lot of background noise?
  • Will it be shot during the evening, morning, dusk, dawn?
  • Will the space need additional staging or preparation?
  • Will we need extras?
  • Will this be shot in one day?
  • Will this require aerial footage from a drone?
  • Will any of the filming require property or personal clearance?

Photograph of a storyboard panelWhat is a storyboard?

Storyboarding is the process of planning and sketching out “squares” which represent the shots and/or action that will take place in the video. Storyboarding is an important step, because it’s where we start to flesh out your video concept to see what will work. The storyboard keeps your team and HighRock’s team accountable; it ensures that we get the intended shots for necessary scenes and keeps everyone on budget and on time.  Most importantly, it helps us at HighRock turn what’s on paper into a moving part.

In the storyboard phase, the possibilities are endless: working with your team, we can strategize animation, testimonials, aerial shots, and overall branding. Each storyboard square that is filled with a “scribble,” is a chance to tell your brand’s story and attract new revenue.

Sketching: How do “scribbles” become an extension of your brand?

Sketching for a storyboard is drawing with the final production in mind. In the storyboard phase, we outline the cinematic; we start to think about angles, shots, and lighting. This stage is crucial to be able to successfully pitch the final concept. The storyboard may not convey every single shot that we’ll get on production days (sometimes storyboard squares contain just a phrase or a single image), but the main story or message should be clear.

Think you’re ready to start brainstorming with our video team and want to see your ideas in storyboard form?  Give our team a call or email us to set up a meeting.

Read Part III of this series here.