September 28, 2020
Making the Most of Your Marketing Toolkit
We frequently work with the Maryland Small Business Development Center to facilitate training courses for entrepreneurs. Their most common complaint? “I don’t have enough time.” Perhaps that’s why the workshop titled, “Making the Most of your Marketing Toolkit” always has the highest attendance…
by Dave Schleigh, President
September 28, 2020
5 Techie Ways to Up your Holiday Game
Tired of sending out the same fruit basket to customers every year? What if your holiday greeting was actually an exciting opportunity to WOW your clients and remind them of your services? We always love the opportunity create custom-holiday greetings for clients, because they are the perfect…
by Dave Schleigh, President
September 28, 2020
How HighRock is Responding to COVID-19
Since 2005, the mission of HighRock has been to help businesses succeed in the ever-changing world of marketing, technology and media. 15 years later, we still stand behind our mission, and we stand alongside our community – ready to navigate the uncharted territory that lies ahead.
by Dave Schleigh, President
January 1, 2020
HighRock named “One of the Fastest Growing Inner-City Businesses in America”
HighRock is honored to announce our place on the Initiative for a Competitive Inner City's 100 List of the Fastest-growing Inner City Businesses in America, published in Fortune. The IC100 list is ranked based on companies’ five-year growth rate.
by Len Sullivan, Vice President
December 27, 2019
Designing a Killer Annual Report
Let’s face it: annual reports can be tedious and overwhelming. Even though they contain important financial information about the company, it often comes packaged in walls of text with boring financial data or the long ramblings of CEOs or other executives. Although they are meant to give investors…
by Jeremy Bohner, Creative Director & Partner
December 16, 2019
Measuring ROI: The Dance of Digital Marketing (Part 2)
“Traditional marketing” doesn’t exist anymore, at least not in the way we’ve always talked about it. Digital marketing now encompasses the ads, commercials, and copy we think of as a part of the traditional marketing sphere. That’s why it’s crucial to invest your marketing money digitally – the web…
by Pieter Bickford, Marketing Executive
December 13, 2019
Measuring ROI: The Dance of Digital Media (Part 1)
Success is More Than Analytics When it comes to digital marketing, tracking your success can be a complicated dance. Even with easy access to all of the analytics (# of click throughs an ad received, # of leads you got from a post, etc.), how can you translate all that information into something…
by Pieter Bickford, Marketing Executive
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