February 24, 2021
Elevating Brands 002: Marketing That Results in Strong Branding
Video URL Len Sullivan:
by Nikoletta Gjoni, Project Manager
February 8, 2021
New Year, New Plan: How to Create Smart Goals for Your Marketing Strategy
2020 brought a lot of changes to the business field and there's a good chance that many of these changes are going to persist in 2021. In order for you to keep your marketing plan on track, it is important for you to think about how you establish your goals. That is where creating SMART goals can…
by Pieter Bickford, Marketing Executive
February 4, 2021
Elevating Brands 001: Rethinking Your Product Marketing
Video URL
by Nikoletta Gjoni, Project Manager
January 12, 2021
Work for the Future: Go Digital with Your Assets
We have come to a pivotal moment in business. Our consumers have learned to work, shop, communicate and live virtually. Have you risen to this challenge to meet your customers, clients, and employees in this new virtual world?
by Bryan Chris Brown, 3D/VR Artist
December 10, 2020
Why Consider Drupal Over WordPress?
There are a lot of people who are looking for an easy system they can use to manage the content on their website. Two of the most popular systems are WordPress and Drupal. There are a lot of reasons why people tend to lump these programs together. Some of the reasons why include:
by Alex Pritchard, Web Developer
November 17, 2020
We're Hiring! Now Interviewing for a Project Manager
HighRock is looking for a full-time Project Manager. The Project Manager is responsible for managing projects of varying size and scope, and ensures the efficiency and quality of each project under his/her purview. Although each project has a team executing the deliverables, the Project Manager is…
by Dave Schleigh, Founder & President
November 13, 2020
Understanding Web Hosting and Managed Services
Our clients often ask "I'm already paying for web hosting, so why do I need to pay additional when I need support or ask for updates to my website?" It's important to understand what your web hosting service entails. First, it obviously covers hosting of your website files so your customers can…
by Dave Schleigh, Founder & President
September 28, 2020
Making the Most of Your Marketing Toolkit
We frequently work with the Maryland Small Business Development Center to facilitate training courses for entrepreneurs. Their most common complaint? “I don’t have enough time.” Perhaps that’s why the workshop titled, “Making the Most of your Marketing Toolkit” always has the highest attendance…
by Dave Schleigh, Founder & President
September 28, 2020
5 Techie Ways to Up your Holiday Game
Tired of sending out the same fruit basket to customers every year? What if your holiday greeting was actually an exciting opportunity to WOW your clients and remind them of your services? We always love the opportunity create custom-holiday greetings for clients, because they are the perfect…
by Dave Schleigh, Founder & President
September 28, 2020
How HighRock is Responding to COVID-19
Since 2005, the mission of HighRock has been to help businesses succeed in the ever-changing world of marketing, technology and media. 15 years later, we still stand behind our mission, and we stand alongside our community – ready to navigate the uncharted territory that lies ahead.
by Dave Schleigh, Founder & President
January 1, 2020
HighRock named “One of the Fastest Growing Inner-City Businesses in America”
HighRock is honored to announce our place on the Initiative for a Competitive Inner City's 100 List of the Fastest-growing Inner City Businesses in America, published in Fortune. The IC100 list is ranked based on companies’ five-year growth rate.
by Len Sullivan, Vice President
December 27, 2019
Designing a Killer Annual Report
Let’s face it: annual reports can be tedious and overwhelming. Even though they contain important financial information about the company, it often comes packaged in walls of text with boring financial data or the long ramblings of CEOs or other executives. Although they are meant to give investors…
by Jeremy Bohner, Creative Director & Partner
December 16, 2019
Measuring ROI: The Dance of Digital Marketing (Part 2)
“Traditional marketing” doesn’t exist anymore, at least not in the way we’ve always talked about it. Digital marketing now encompasses the ads, commercials, and copy we think of as a part of the traditional marketing sphere. That’s why it’s crucial to invest your marketing money digitally – the web…
by Pieter Bickford, Marketing Executive
December 13, 2019
Measuring ROI: The Dance of Digital Media (Part 1)
Success is More Than Analytics When it comes to digital marketing, tracking your success can be a complicated dance. Even with easy access to all of the analytics (# of click throughs an ad received, # of leads you got from a post, etc.), how can you translate all that information into something…
by Pieter Bickford, Marketing Executive
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