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Bulldog Strong

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Mack Trucks

Since 1900, Mack Trucks has manufactured heavy-duty trucks with a strong focus on quality, reliability, and total customer satisfaction. As part of the Volvo Group, Mack trucks are sold and serviced worldwide. Their "bulldog" brand is strong and recognized, which makes marketing easy in some ways and challenging in others. Our team had the pleasure of working with Mack on a number of projects, creating exciting unique media while honoring their brand guidelines.