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Cinema Marketing

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Cinema Marketing That Works

Event Marketing Strategies for Movie Theaters

HighRock has worked to create affordable marketing assets and build strategies that produce return on investment for movie theaters. We've successfully increased attendance and sales for our cinema clients by developing a portfolio of fun, engaging events that are entertaining for customers and easy-to-organize for staff. We take the guess work out of event planning by providing customized graphics, an easy-to-follow marketing plan and a step-by-step guide for each event.

We measure success one event at a time.

  • Engagement
  • Ticket Sales
  • Admissions
  • Concessions


"Although movies and events at Leitersburg Cinemas go hand in hand, there are many differences in the execution. Since we’ve been working with HighRock, we’ve definitely seen an increase in demand from both our loyal fans and new customers. HighRock assists with event logistics, coordinates our email communications, and tells us just how to promote the event on social media."
Connell Cuffie - General Manager, Leitersburg Cinemas

"With a small theatre staff, we need all the help we can get to effectively pull off larger events. Having HighRock plan each event with specific event details...from providing custom graphics, to creating a social media timeline, and even laying out specific duties for each staff member...has given our small theatre a big market appeal"
Lee Price - General Manager, Waynesboro Theatre

Upcoming Events

Middletown Valley Bank Krumpe's Donut Drop

Middletown Valley Bank presents the Krumpe's Do-nut Drop to kick off the New Year in the square of Downtown Hagerstown, complete with fireworks and live music!

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