The following post is adapted from Katie’s talk at the Maryland Banker’s Association’s 11th Annual CFO & Financial Management Forum. HighRock wants to extend their gratitude to the MBA for the speaking invitation and being a part of the annual conference.
The first thing people notice when they use a brand-name product is the symbol. “Brand name” has become synonymous with logo. If we removed the logo would we recognize the brand? Probably not. A logo, however, is such a staple attribute to a brand.
Branding and logos. Which came first? Or are they even different? Forget Webster’s and every other definition you’ve heard before as we, at HighRock, take you through our processes and characterize the unique qualities each company can attain.