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Teens Have Choices: #Wasted

Challenge

Underage drinking is a concern in our community and the HighRock team was approached to help launch a brand new awareness campaign. The goal was to make residents, specifically teens and parents, aware of the resources available to break the cycle and increase safety communitywide.


Solution

After discussing various ideas, our team created the #Wasted campaign theme, tagline, and logo. These pieces carried through to print items, including business card sized handouts with the 24/7 TIPS line, educational posters and rack cards, and billboards.


What We Did

Logo Creation / Posters & Rack Cards / Billboards

Wasted Case Study - Dark Logo
Wasted Case Study - Light Logo
Wasted Case Study - Business Cards
Wasted Case Study - Business Cards Orange
Wasted Case Study - Flyers
Wasted Case Study - Billboard
Wasted Case Study - Billboard Orange
Wasted Case Study - Website

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