Underage drinking is a concern in our community and the HighRock team was approached to help launch a brand new awareness campaign. The goal was to make residents, specifically teens and parents, aware of the resources available to break the cycle and increase safety communitywide.
After discussing various ideas, our team created the #Wasted campaign theme, tagline, and logo. These pieces carried through to print items, including business card sized handouts with the 24/7 TIPS line, educational posters and rack cards, and billboards.
What We Did
Logo Creation / Posters & Rack Cards / Billboards