Structural Elements (SE) specializes in the tissue health of endurance athletes by treating the athlete, not the injury. This unique business model required distinctive branding. The client already had a logo, but required our expertise to build his brand.
The project began with strategy development, which included conversations with the client about his vision and his ultimate goals. We refreshed his existing logo with more modern fonts, creating both a simple and full version, and generated a tagline that embodies his business in a few short words. Our design team was able to bring this vision to life by thoughtfully planning each element of design - from header and body fonts to color palette to paper type to the illustrative line art. The brand guide we developed will assure brand consistency as his business expands into franchises. A responsive website with custom features ties the full branding package together.
What We Did
Strategic Marketing / Logo Refresh / Brand Development / Stationery / Gift Cards / Tradeshow Materials / Direct Mail Pieces / Signage & Wall Art / RightBrain™ Custom Website Development / Vehicle Wrap