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Hatteras Yachts

Challenge

How do you show off a 90-foot yacht to potential buyers at a trade show without the actual yacht itself?


Solution

HighRock decided to push the limits of current technology, creating a truly immersive 3D environment for Hatteras that garnered accolades throughout their trade show season. Utilizing both custom programming and 3D imagery, HighRock's bold solution allowed users to experience and interact with a luxury yacht from bow to stern.


What We Did

Interactive Virtual Reality / 3D Visualization / Custom Programming

3D visualization of yacht
exterior of the yacht
model of the bedroom for the yacht
VR Gear

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