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Alliance for Consumer Education

Challenge

The Alliance for Consumer Education (ACE) focuses on the proper use, storage, and disposal of household and institutional products. With a new strategic plan in place, ACE was interested in reviving their brand and their website with a fresh, modern feel.


Solution

The process began with open discussions about the organization and their vision. Once we had a firm grasp on their objectives, our design team began creating the centerpiece of all branding – the logo. The new ACE logo is strong and easy to recognize, with three main colors to represent ACE’s main goals of Learn, Get Help, and Teach. A clean, contemporary typeface was selected to accompany the logo and illustrate the forward-thinking nature of the organization. Their completely custom website uses the logo, color scheme, fonts, and messaging to connect all portions of the rebrand. A brand guide was developed to ensure consistency throughout all materials moving forward.


What We Did

Logo Creation / Brand Development / Annual Report / RightBrain Custom Website Development

Alliance for Consumer Education Logo redesign
Alliance for Consumer Education Logo with slogan
Alliance for Consumer Education Responsive website
Alliance for Consumer Education website on mobile
Alliance for Consumer Education 2016 Brand Guide
Alliance for Consumer Education 2016 Brand guide interior pages
Alliance for Consumer Education Print Materials Centerfold
Alliance for Consumer Education Print Materials Photography
Alliance for Consumer Education Typography

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