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Tech Terms

Posted May 17, 2016

Tech ImageWeb developers have our own language – terms we use to describe various functionality. We understand what we’re saying, but the language can be foreign to those outside the web development community. Here is a quick reference guide for website “tech terms” so you can better understand what we're talking about.


Navigation elements near the top of the page that show the trail you’ve followed to get to that page.


Data that is stored in your web browser so future visits to that page can be loaded faster. You’ll often hear us say “Refresh your browser,” which will clear your cache so you can see the most up-to-date version of the website. 


Creating code to achieve the look you want on your website. Coding is a mixture of languages, including HTML, CSS, and JavaScript.

Content Management System (CMS) 

A backend tool for managing website content, which separates the content from the design and functionality of the site. 

Dynamic Content

Content that changes based on a defined set of variables. Examples of dynamic content include search results, news feeds, and content that changes based on user input.


Tiny, customizable icon that displays in the web address bar in most browsers.


Code used to display a webpage within another webpage. 


A third party program that increases the functionality of a website without having to redo the core coding.  


Code that runs behind the scenes to provide the website's core functionality. Programming requires conceptual thinking to lay out the best plan prior to website creation.


A setting that automatically sends users to another web page. 

Responsive Design

A website structure which allows the layout to adapt based on the device and screen size of the visitor.

User Interface Design (UI)

The process of evaluating how a user will interact with the website and providing a look and feel to suit those needs.  

User Experience Design (UX) 

The process of development and improvement of interaction between a user and the website through navigation, images, interactive elements, and other pieces.  

WYSIWYG ("What You See Is What You Get")

Our LeftBrain® websites are WYSIWYG – meaning you can edit the content and images without having to edit the code.

There are countless other terms that developers use. If there's ever terminology you don’t understand, let us know ... we’re happy to share our knowledge with you! 

Luke Butler

Web Developer

As a homeschool student, Luke took a proactive approach to learning, and found an interest in web development while working for an international educational organization. Entirely self-taught, Luke developed everything from video conferencing solutions to school records management.

Always looking for a challenge, Luke expanded his skills to developing android applications, and freelance web development before joining the team at High Rock in 2014. Luke enjoys working with a variety of programming languages, and broadening his skill-set with constantly evolving technologies.

Luke lives in Frederick, and enjoys building gadgets (like a phone-driven home lighting system), music, autocross, and spending time with his wife Ashley.

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