Marketing & PR ... What's the Difference?
Posted June 1, 2016
Marketing and public relations each play an important role in business today – both striving to increase visibility and build your brand. While social media has blurred the lines between these two business functions, there is still a distinction between the overall goals of marketing and PR.
Marketing encompasses the activities associated with selling a product or service. A well thought out marketing strategy will guide your efforts and can be adjusted based on changes in target audience, market, and products/services. The bottom line goal of business marketing is generating sales; for non-profits, it’s increasing engagement and participation in your organization and events.
- Logo and brand development
- Design and collateral creation
- Website development
- Search engine optimization
- Digital and social media
- Video production
- Content and blog writing
The Public Relations Society of America (PRSA) defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” The main goal of PR is generating exposure and improving your business or organization’s image.
- Building relationships with the media
- Writing and distributing press releases
- Pitching ideas to journalists/publications
- Coordinating interviews with the media
- Media follow-up and publication analysis
- Overall PR strategy, including crisis communications
- Community outreach and influence
Both marketing and PR agencies are your partners, providing value to your business or organization and helping you succeed.