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Boost Your Social Media Presence

Posted February 22, 2017


Social Media IllustrationWith social media playing a vital role in the world today, it’s a no-brainer to make social outreach part of your business or organizational marketing plan. We understand how overwhelming it can be to enter the world of social media, but trust us ... it will most definitely have a direct positive impact on your business if you have a strategic plan that you implement and analyze the results. 

Things to Remember When Jumping into Social Media

The first quarter of the year is a time for new business goals and realigning your marketing efforts. If ramping up your social media was one of your resolutions, don't get frustrated. Joining the social media realm does not mean you have to spend endless hours on Facebook, Twitter, Instagram, LinkedIn, YouTube, Google+, Pinterest, and other platforms to share your message. A strong strategy includes focusing on the social media outlets that will work best for your business or organization. You can always expand into different platforms in the future once you achieve success in a few.

How HighRock Can Help

HighRock is now fulfilling a need with hands-on social media coaching, which includes expert advice to help your business achieve measurable results. This new service provides one-on-one "strategery" to help you succeed. The initial discussion with our social media strategists will uncover your goals, timelines, and expectations, which will turn into a clearly defined plan. We’ll work with you to budget, schedule, post, and analyze your social media efforts. Follow-up weekly or monthly meetings will serve to identify areas for growth and improvement based on best practices for industry and market.

If you’d like to learn more about social media coaching, call HighRock at 301-791-1221 or email social@highrockstudios.com to speak with one of our social media strategists.

Download our social media coaching handout

Melissa Fountain

Events & Social Media Strategist


A graduate of North Hagerstown High School and Shippensburg University, Melissa is filled with local pride. For a number of years, she traveled up and down the east coast - from Hagerstown to Orlando and back - working in promotions for various television stations. Her most recent role as Events Director for local entertainment guide What’s NXT segued perfectly into her position of Events & Social Media Strategist for High Rock. When she’s not planning fun and exciting events for the community, Melissa volunteers for Brooke’s House, Hospice of Washington County, and other local nonprofits; trains for Half Ironman triathlons, and teaches spin classes at the Hagerstown YMCA.